In the first five minutes, you are given the opportunity to either position yourself as first or LAST. Customers executing high intent actions like requesting a quote are seeking an immediate response and instant gratification. Furthermore, if you go past the 30 minute mark with your contact time, customer intent nearly disappears and decreases your odds of contact by 100 times. (I change my mind much quicker than that!) If you’ve passed that time mark, the intent to purchase has died, or they have already purchased a service from your competition… someone who was just a bit faster on response time.
Customers today are highly educated and complete most of their due diligence on a purchase up front. This means, when they finally do submit a contact form or request information on your website, they are much more prepared to make a purchase decision. Perhaps the most important, and actionable figure in the sales infographic below is that the company that contacted a lead first, closed the sale 78% of the time.